Admin Support for Coaches

We are very lucky to work with a really wide range of businesses and individuals, however in this blog we are shouting about the work we do offering admin support for Coaches.

Within the Coaching sector there are a range of different types of Coaches that we offer admin support to; Life Coaches, Business Coaches, Spiritual Coaches and Creative Coaches are just some of the categories we currently work with. 

Working with Coaches

Before I set up this business I was working as a Virtual Assistant (VA) for a Creative Business Coach and I was absolutely in awe with the results I saw her get from her clients. I hadn’t realised how powerful Coaching was, and how it unlocked so much within someone until I saw it in the flesh. I now have a Business Coach myself and it’s a personal investment I wouldn’t hesitate to spend on. 

Through working for that Coach as a VA, and the other Coaches we have since worked for as My Freelance Admin, I have a wide understanding of how we can help Coaches, and I will delve deeper into this below.

Coaching support


Coaching takes a lot of energy and I emphasise with our Coaching clients as to how that can affect their day-to-day work. Here are some examples of the general admin support for Coaches we offer. We take these tasks off their hands to help them focus their energy in the right places. 

  • Inbox management
  • Calendar management inc. scheduling meetings or 1:1 sessions
  • Email marketing
  • Social media content creation, management and adverts
  • Customer support
  • Transcription 
  • Invoicing and bookkeeping
  • Research


Some Coaches will put on a free workshop to help promote something new, such as a new course. This is where I feel like my team and I are in our element. I have previously managed teams for launches whether it be a new coaching programme, or a product such as the sale of a workbook, and it feels so good to be able to support the release of something new. 

Let’s use the concept of a free workshop to help promote a new course for the examples below.

How can we help?

Before the free workshop:
  • Creating sign up forms to collect interested participants data
  • Creating a landing page for the course/product/workshop
  • Social media content creation, engagement and adverts to promote the workshop
  • Social media outreach

During and after the workshop:
  • Facebook/online support – depending on the coaches set-up, we would usually create an account for one of the VA’s to be a visible representation of the Coach in their social media groups and deal with any customer support. It can also be very helpful to have someone there watching the workshop to help share any links, answer any questions, and generally be rooting for you all the way!
    The VA can also use this account for outreach and sales once the workshop has taken place
  • Usually the workshops are recorded, and the VA would be responsible for downloading the recording, and editing it if necessary, and then emailing it out to all the participants
  • We would usually set up an email sequence (also known as a nurturing sequence, or drip email sequence) to be sent out after the workshop to further help promote what the Coach is selling and ‘nurture’ participants towards purchasing 
  • Sales calls for those interested in the course / or scheduling the calls for the Coach to take

For the course
  • Setting up payment links for people to purchase the course/product
  • Setting up the course content on platforms such as Kajabi and creating a members area for participants
  • Creating and/or editing resources for the course such as workbooks, PDFs, video, audio clips etc
  • Creating and implementing an onboarding process for people who purchase, including the sending out of contracts
  • Setting up emails to run alongside the course
  • General admin support for the Coach alongside the course
  • Customer support for the participants – it’s often helpful for everyone if any customer support questions do not go straight to the Coach. If the participants know there is a specific person they should speak to for any general/tech support, and that the Coach is there for coaching support only, this creates a solid separation and helps with boundaries 
  • Often the courses include scheduling 1:1 calls with participants 
  • Monitoring payments and payment plans

After the course
  • Creating and implementing an upselling process towards the end of the course
  • Any final, closing tasks – we like to leave things tidy!

There are so many ways in which we can support a coach and I would love to talk to any coaches who feel like they need support, to see how we can help.

Get in touch to find out more about our ad hoc and regular admin support, as well as our packages such as our Setting up for Success Package. 

Written by Rachael Bosanquet


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